The recognition that the old way of being in business isn’t working anymore has accelerated beyond the point of denial. We can see the signs from the statistics that speaks of anemic employee engagement, increasing numbers of people choosing contract work, and a societal distrust of the traditional institutions and structures such as politics, religion and corporate business.
A new generational of entrepreneurial leaders has emerged that are pushing the boundaries of acceptable business practices. They insist on creating businesses that exist for a reason beyond profit. They are seeking purpose and meaning and view their businesses as the vehicle for leading this socioeconomic shift globally.
These leaders are courageous and bold in their pioneering efforts to craft this new way of being in business. We are creating an eco-system that supports the learning, creation and building of these newly emerging structures and systems that builds purpose led businesses from the inside out.
Why would you want to build your business from the inside out? And what does that mean? Building a business from the inside out means defining the reason that the business exists beyond making a profit. It’s the purpose of the business as well as the brand values that drives the behaviour of every person in the organization. It is from this core that the strategy and operational decisions are made. Once this core of the business has been consciously shaped and defined, this becomes an abundant energy source for everyone involved in the business:
employees, suppliers, partners, customers and investors. This clear energetic source becomes the fuel for the accelerated growth of the business. It becomes the way of attracting the aligned participants in the business rather than pushing out noisy messaging, campaigns and information.